What is an "unfit" business?

Fit businesses are characterised by:

• no surprises when results are out

• cash flow smooth and optimal

• happy stakeholders

• progress against goals is measured

• information easy to retrieve

Unfit businesses are more like this:

• always worried about cash flow

• results are always a surprise

• run things by gut instinct

• too busy to plan

• unsure where the profits come from

• resources under-utilised

Which one do you recognise?

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